"Kek", from "kekeke"/"???", a Korean onomatopoeia of laughter applied likewise to "LOL", will be the Korean equal on the English "haha". Because this is commonly Utilized in StarCraft matches, Blizzard, Starcraft’s builders, chose to reference it in World of Warcraft (2004): every time a player of the Horde faction types "lol" utilizing the /say